What Is Strategy? | MarchFirst

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The Strategy Masterclass

Welcome To The Strategy Masterclass

Welcome To The Course (0:34)
About The Teacher (1:43)
Getting The Most From The Course and Guide

Take The Blinkers Off

Resetting Your Thinking
The Space To Think
The Strategy Development Checklist
Reset Your Mindset
Section Summary and Quiz

What Is Strategy?

The Confusion About Strategy
What Is Strategy? (19:37)
The Surprising Habits of Original Thinkers
Steve Jobs on Got-To-Market Strategy (9:40)
The Art of War by Sun Tzu
Making Strategy Simple
Section Summary and Quiz

Strategy In A Creative Agency

How Strategy Works In Creative Agencies
Strategy In An Agency Environment (9:17)
Will The Creative Agency Model Survive?
A Debate On The Future Of Strategy
Section Summary and Quiz

A Human-Centred Method For Strategy

A Method For Strategy (15:28)
A Method For Strategy, Tools & Overview
What Is Human-Centred Design?
What Is Design Thinking?
How To Build Creative Confidence
The First Secret of Great Design
Section Summary and Quiz

Empathy & The Strategy Problem

Empathy & Strategy
Empathy & The Strategy Problem (12:07)
Brené Brown on Empathy
What Empathy Looks Like
Creative Problem-solving in the face of extreme limits
Section summary and Quiz

Insights & Guiding Policies

Gathering insights, and your resources
Insights and the Guiding Policy (9:41)
What Is An Insight?
Observations vs Insights
How To Observe, Interview and Uncover Deep Insights
Section Summary and Quiz

Strategy In Action

An Introduction to Strategy In Action
Strategy In Action (13:10)
Strategy vs Tactics
Blue Ocean Strategy Explained
Core Competencies Explained
Jack Welch on Strategy, Execution and People
Section summary and Quiz

The Strategy Development Roadmap

An Introduction To The Roadmap
My Strategy Development Roadmap (10:20)
Section summary and Quiz

Strategy Case Studies

Strategy Case Studies (20:23)
The TBWA/Chiat Day Talk About Making Apple
Under Armour Break The Game
UN Women, The Auto-Complete Truth
Visit Mum, British Airways
The Famous Steve Jobs Marketing Strategy Presentation

Brand Strategy Fundamentals

An Overview
The Apple Music Brand Strategy (Launch - 2017) (45:12)
Apple's Next Products: Is a New Strategy Needed?
Apple Brand Strategy (2020)
Section Summary and Quiz

Becoming a Strategist

Are You Ready?
Becoming A Strategist (9:35)
Christine Hong — The Art of Managing Life's Transitions
Section Summary and Quiz

The Strategy Masterclass Library

The Strategy Masterclass Toolkit
Creativity and Strategy Library
Strategy Fundamentals Library
The Brand Library
The Strategists to Follow Library
The Research Tools Library
The Strategist's Reading List
A Final Thank You. (1:01)

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