Curriculum
An Introduction to The Creative Pro
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A Purposeful Career
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Build The Foundation
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Your Relationship With Money
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- The Holy Trinity and The Two Faces (16:42)
- Money, Goals & Growth (20:08)
- Get Clear on Money (7:44)
- Your Business Expenses
- Burn The Runway 1 (9:46)
- Burn The Runway 2 (11:35)
- The Creative Pro Annual Budget Template
- How Do I Get Profitable? (12:34)
- Establish A Baseline (5:58)
- How To Create An Annual Budget (9:33)
- Section summary
Your Marketing Platform
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- WTF Is Marketing? (21:06)
- Your Core Customer
- Products, Services and Business Models (14:42)
- What Is Your Business Model?
- Brand Positioning (15:43)
- What Is Your Positioning?
- Your Marketing Funnel and Ecosystem (28:10)
- Pricing As A Marketing Tool (26:36)
- Your Marketing Funnel
- Your Marketing Ecosystem
- Pricing As A Marketing Tool (26:36)
- Pricing Questions For Meetings
- What Matters In Marketing?
Selling Creativity
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