An Introduction to The Creative Pro
A Purposeful Career
Build The Foundation
Your Relationship With Money
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The Holy Trinity and The Two Faces (16:42)
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Money, Goals & Growth (20:08)
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Get Clear on Money (7:44)
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Your Business Expenses
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Burn The Runway 1 (9:46)
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Burn The Runway 2 (11:35)
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The Creative Pro Annual Budget Template
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How Do I Get Profitable? (12:34)
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Establish A Baseline (5:58)
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How To Create An Annual Budget (9:33)
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Section summary
Your Marketing Platform
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WTF Is Marketing? (21:06)
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Your Core Customer
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Products, Services and Business Models (14:42)
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What Is Your Business Model?
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Brand Positioning (15:43)
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What Is Your Positioning?
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Your Marketing Funnel and Ecosystem (28:10)
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Pricing As A Marketing Tool (26:36)
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Your Marketing Funnel
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Your Marketing Ecosystem
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Pricing As A Marketing Tool (26:36)
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Pricing Questions For Meetings
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What Matters In Marketing?
Selling Creativity
