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The Creative Pro

An Introduction to The Creative Pro

Welcome, Creative Professional
About The Teacher (8:51)

A Purposeful Career

A Purposeful Career (28:24)
Worksheet: The Amateur vs Pro Mindset
Worksheet: Your Purpose
Where Does Creativity Hide?
Why Do I Make Art?
Section summary

Build The Foundation

The Beacons (18:32)
Your Worldview (9:31)
Values & Principles (21:48)
Your Narrative (11:35)
Something New
The Sopranos and Your Narrative
The Dangers of a Single Story
Section summary

Your Relationship With Money

The Holy Trinity and The Two Faces (16:42)
Money, Goals & Growth (20:08)
Get Clear on Money (7:44)
Your Business Expenses
Burn The Runway 1 (9:46)
Burn The Runway 2 (11:35)
The Creative Pro Annual Budget Template
How Do I Get Profitable? (12:34)
Establish A Baseline (5:58)
How To Create An Annual Budget (9:33)
Section summary

Your Marketing Platform

WTF Is Marketing? (21:06)
Your Core Customer
Products, Services and Business Models (14:42)
What Is Your Business Model?
Brand Positioning (15:43)
What Is Your Positioning?
Your Marketing Funnel and Ecosystem (28:10)
Pricing As A Marketing Tool (26:36)
Your Marketing Funnel
Your Marketing Ecosystem
Pricing As A Marketing Tool (26:36)
Pricing Questions For Meetings
What Matters In Marketing?

Selling Creativity

Time To Pause (0:52)
Selling Is Your Job (10:27)
What Does It Mean To Sell Creativity? (19:33)
Networks, Not Networking (12:09)
The Sales Pipeline & CRM (8:10)
The CRM Overview (11:11)
Presenting Creativity (12:52)
The Carousel by Don Draper
The CRM Assignment (3:01)
Sales Principles (11:39)

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Your Core Customer

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